- Sector: Environment
- Residence: UK
Smith is boss of the British company Eden Research which creates natural insecticides for agriculture. Instead of harmful pesticides, farmers use natural products such as lemon juice and tea tree oil to protect crops. Crucially, the products don’t harm bees. The Eden insecticides are used in vineyards around the globe. This small company is making agriculture more sustainable and their innovative approach could produce new applications, such as perfumes that maintain their scents all day.