Ella’s Kitchen certified as a force for good


At just 10 years of age, leading UK baby food producer Ella’s Kitchen already has a global turnover of $100m with presence in 40 countries across the world. Now it’s a certified ‘B Corp’ ­- an award that places the company at the pinnacle of global compassionate business.

Ella’s Kitchen boasts a long history of commitment to purpose-led business. Their mission has been clear from the start: they want to improve the lives of young children by helping them develop healthier relationships with their food. Since their conception they’ve partnered with charities like Save the Children, campaigned for a wider focus on the nutritional benefits of children’s food, collaborated with numerous award-winning school programmes, and published inspiring manifestos about their vision for positive change. As a certified ‘B Corp’, Ella’s Kitchen takes its place amongst a renowned elite of ethical businesses that operate as a force for good.

B Corps is a worldwide initiative attempting to transform the roles of businesses in the world. It assesses their impact on workforce, surrounding nature, audience, and the rest of the planet, with a focus on sustainable business practices. Since B Corps began in 2015, 78 UK businesses have attained the certification. Ella’s Kitchen now joins more than 1,600 companies around the world esteemed for their positive impact.

The award is a landmark event for Ella’s Kitchen, who have become a household name despite the short time they’ve been operating for. “Ensuring business is used as a force for good in society is something that is very close to my heart,” says chairman and founder Paul Lindley. “It was the founding purpose behind Ella’s Kitchen and something I have been actively campaigning for in the UK for many years. This is just the tip of the iceberg; the time is now for more British businesses to take accountability for their social and environmental impact.”

B Corp certification is rapidly gaining legitimacy in the world of business and commerce. Irwin Simon, founder and president of Ella’s Kitchen parent group, The Hain Celestial Group Inc, is enthusiastic: “The B Corp movement has the potential to be one of the most important of our lifetime, leading the way in showing how business can serve shareholders, our communities and the planet,” he says.

“I am excited about what we can achieve over the next ten years ­ leading further positive change and inspiring others to join us on this global mission to redefine the meaning of success in business.”

The company aims to maintain its commitment to purpose beyond revenue. B Corp certification means their efforts are now formally recognised, allowing them to continue developing innovative products that develop opportunities for communities, and provide better food for today’s children.