IAN CRUICKSHANK

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IAN CRUICKSHANK

Having worked as an advertising expert with several of the big banks, Ian was inspired by the purity of the RateSetter concept and how it strips out the costs and inefficiencies of traditional finance and passes the benefits onto consumers. Such was the strength of the RateSetter proposition and business model, Ian left the world of ad agencies to join a team that’s helping define modern finance. Before specialising in financial marketing, Ian worked with a whole host of leading brands, winning many awards and driving business success for the likes of VW, General Motors, the NHS, RAF, GSK and First Choice.

Ian’s focus on customer benefit is a perfect match for the RateSetter ethos and will be instrumental to the growing success of the business.

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