With all eyes glued to the unveiling of Apple’s new iPhone SE and iPad Pro during Mondays (27 March) unveiling in Cupertino, you would be forgiven for missing the tech giant’s unveiling of their eye-catching answer to the problem of e-waste.
While this week’s event was centred on the new iPhone model unveiling, Apple also revealed a new innovation aimed at aiding a new reuse and recycling drive. Apple’s vice president of environment, policy and social issues Lisa Jackson unveiled ‘Liam’ the new recycling robotic arms that Apple is using to regain valuable resources from discarded iphones.
The unveiling of Liam is further evidence of the tech giant making good on there environmental pledges follow news that Apple is now powered by 93 per cent renewable energy worldwide.
Liam is able to reclaim cobalt and lithium from the battery, gold and copper from the camera and silver and platinum from the main logic board which can then be used to create new technological equipment.
Apple is looking to increase Liam’s supply of old iPhones to take apart with a new recycling program called Apple Renew, which invites consumers to send in their old Apple devices be recycled; receiving a gift card credited with the value of the device in return.
“True innovation means considering what happens to a product at every stage of its life cycle. Liam disassembles your iPhone when it’s no longer functioning, so the materials inside can live on.”
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Video Credit: Apple from YouTube