Shambala is a family-friendly UK festival renowned for its focus on clean energy, waste disposal and use of plastics. Now they want to take things further. This year, Shambala festival goes 100 per cent meat-free.
For 17 years Shambala festival has pushed forward conversations surrounding positive impact, whilst hosting a fun and friendly festive environment. The festival, which takes place between 25 28th August in Northamptonshire, boasts a long history of sustainability efforts. They’re powered entirely by renewable energy, have reduced their CO2 emissions by 80 per cent in five years, and use food containers that are 100 per cent recyclable.
Now they want to tackle the industries that transport and processes livestock, estimated to be responsible for around 15 per cent of the planet’s total CO2 emissions. Shambala is eliminating the final traces of meat and fish from its menus. This will make them the first medium-sized festival in the UK to do so.
Shambala further cements its sustainability through a number of business partnerships. Energy Revolution is one of these initiatives a charity that crowdsources donations from Shambala ticket buyers and invests in wind and solar power in a bid to totally eliminate fossil fuels. This is a welcome addition, since it’s estimated that up to 70 per cent of a festival’s carbon emissions are from attendant travel alone.
Ultimately, Shambala’s goal is to coax better eating habits from its attendees through positive encouragement. Bringing meat or fish is not banned – festival revellers are instead encouraged to explore more sustainable food options.
“In true Shambala style, we’re going to prove we can have a delicious and diverse menu, a lot of fun, some thoughtful debate, and an amazing festival experience, without meat or fish.” says Chris Johnson, Shambala co-founder, referring to the ‘bacon lovers anonymous’ support groups as well as luxury dining experiences that the festival offers.
“We are not suggesting that everyone should become vegan overnight,” he adds. “In fact, our festival team mirrors society, with a mix of vegans, vegetarians and meat eaters. But we all agree that significantly cutting down on meat in our diets is a very important part of addressing climate change.”
Shambala has several more sustainability initiatives lined up for the future. The festival aims to ensure all the milk or dairy products are sourced from organic suppliers for example, with local businesses taking priority.
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Photo Credit: Shambala PR