Supermodel Lily Cole: “Companies must move faster to halt climate change”

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SUPERMODEL LILY COLE:

Supermodel and environmental activist Lily Cole has warned that global organisations are not reacting quickly enough to halt climate change.

Cole told Salt: “It seems to be slowly dawning but I don’t think they seem to be taking radical enough measures to truly live up to the responsibility I feel they have.”

Ahead of the UN Climate Change conference in Paris in November, where 196 countries will meet to sign a new climate change agreement, Cole believes “anything is possible, if we move quickly and collectively.”

According to a Green Alliance report on Paris 2015: ”A strong deal at the conference will make a significant difference to the ability of individual countries to tackle climate change. It will provide a clear signal to business, to guide investment toward low carbon outcomes. It will reduce the competitiveness impacts of national policies, and create a simpler, more predictable framework for companies operating in different countries.”

Cole added: “I think we need to take this issue much more seriously on an individual, collective, governmental, international and corporate level than we are currently. I believe economics is largely driving the issue and frustrating the need for change… so if the true long-term costs of business and production practices were factored into their margins (i.e. costs on carbon factored into bottom lines) then our business models and consumption patterns would change dramatically.”

Cole told Salt that denial continues to be a big hurdle in addressing the true consequences of climate change.

“The biggest obstacle I think is denial. I worry there is not yet the political will – complicit with enough individual agencies – to address this in the way we need to, and that will probably only come when people truly feel the visceral effects of climate change, which is something developing world communities, and many animal species are less insulated against feeling sooner.”

See Salt’s upcoming July issue for our full special report on climate change solutions.

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PHOTO CREDIT: @Kmeron from Flickr

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