On Monday, Apple unveiled the highly anticipated iPhone SE and the new iPad Pro. Equally exciting for some, the tech giant took to the stage in California this week to confirm that 93 per cent of its global facilities are now running on renewable energy.
The new benchmark shows that Apple is making good on its environmental promises two years after the company pledged to become 100 percent renewable in 100 percent of the company’s operations, including all of its offices, retail stores and data centers.
Speaking at the unveiling in Cupertino on Monday evening (21 March), Apple’s vice president of environment, policy and social issues Lisa Jackson said that the company’s operations now run entirely on renewable energy in 23 countries, including the United States and China.
“We think there’s no greater challenge in the world than our changing climate,” said Jackson, who led the U.S. EPA from 2009 to 2013.
“The solution is energy efficiency and renewable energy, and the time for action is right now.
“Two years ago we told you about our ambitious goal, one that we hope others will adopt. Our goal was to be 100% renewable in 100% of our operations worldwide. That’s all of our offices, all of our retail stores and every single one of our data centres. Currently 93% of our facilities worldwide run on renewable energy.”
Renewable energy isn’t Apple’s only environmental focus. Jackson announced yesterday that 99 percent of the company’s packaging comes from paper that has been recycled or is from “sustainably managed forests.” This is important as the company moves to all-paper packaging, she said.
Jackson also introduced Liam, Apple’s iPhone-dissecting robot that can take apart a discarded cell phone every 11 seconds to recover valuable metals, including cobalt, lithium, gold, silver and platinum.
Apple – which has been ranked alongside Google, SABMiller and Unilever for leading companies promoting low-carbon outputs – has embodied the sustainable shift taking place in the business sector.
It has previously announced plans to clean up its manufacturing supply chain in China by building new 2.2GW renewable energy capacity projects and improving efficiency measures.
The company has also revealed that it is committing $848m to clean energy in the form of a 2,900-acre, 280MW solar farm to power the corporation’s new ‘spaceship’ headquarters in Cupertino where Monday’s event took place.
With chief executive Tim Cook claiming that ‘the time for change is now’ to tackle climate change, edie recently offered up five reasons why Apple is shaping up to become a sustainability leader.
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