The commercial empowering ‘leftover’ Chinese women

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Watch how single women in China courageously #changedestiny by standing up against the pressure of being labelled “Sheng Nu”, a common term for unmarried women in China – and it translates to ‘leftover woman’.

The video, made by skincare brand SK-II, shows how traditional attitudes towards marriage can put extreme pressure on single women to find a husband as they reach their late twenties.

Screen_Shot_2016-04-06_at_5.13.45_PM-large_trans++Adw0VrjqLWSqJHfZ45Ae0ZZleb6bWx1d7hBxM3Lz0SMIt’s called “Marriage Market Takeover” and features single women in their late twenties and early thirties, as well as their friends and family members.

Today, Chinese women face immense pressure to get married before they turn 27. In many Chinese cities, so called marriage markets are a common sight, where parents go to post and match personal ads.

A number of brave Chinese women have finally stood up to speak their mind against society’s labels and their parents’ pressures.

A marriage market in Shanghai’s People’s park was taken over by personal messages from hundreds of independent women, stating that they want to control their own destiny.

“I’m confident. I’m independent. I love life. I’m a pretty outstanding woman,” says one of them at the end of the video.

Learn more about SK-II’s #changedestiny movement here.

Untitled-large_trans++bh83xQqW0npElK_R5P3zK9WbdicSXNbLT8FnCAd1I-wPLEASE SHARE YOUR EXPERIENCES AND VIEWS IN THE COMMENT SECTION BELOW

Video Credit: SK-II

Photo Credit: YouTube

 

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