American actor Jeff Bridges has a critical message for every citizen on the planet: “open your eyes to the global emergency of plastic pollution, and resolve to REFUSE single-use plastics!”
The Academy Award winning actor is a Notable Member of Plastic Pollution Coalition (PPC) – a global alliance of individuals, organizations, businesses and policymakers working toward a world free of plastic pollution and its toxic impact on humans, animals, the ocean and the environment.
Produced by PPC, the video “Open Your Eyes” was first released in September 2015, and it has been updated for re-release. Narrated by Bridges, the video has so far helped the REFUSE message reach more than 13 million people in only 2 months.
The video shines a light on the the issue of plastic waste and our societies dependance on plastic products, the issues with recycling and the deverstaing effect that plastic waste has on human health, the oceans, rainforests and fragile ecosystems.
“Plastic is a substance the Earth cannot digest. Every bit of plastic that has ever been created still exists.”
In an interview with Plastic Pollution Coalition, Bridges said that:
“I do my best to drink my water out of metal containers. I use PCC “Rethink” bottles often. My family and I don’t purchase plastic water bottles at the store. We have a water filtration system to fill up our bottles.
“When I’m working, on sets or stages, my contracts specify in the rider that no plastic bottles be used. When I’m playing with my band, we all use metal and non-plastic containers for drinking to be ecologically sensitive and show others that this is the way to go.
“The way to change the world is through individual responsibility and taking local action in your own community. If everyone around the world did this, it would be the first step in solving the problem.”
Plastic Pollution Coalition encourages people to take the ‘Four R’s Pledge’ as a means to reducing societies dependance on plastic.
REFUSE disposable plastic whenever and wherever possible. Choose items that are not packaged in plastic, and carry your own bags, containers and utensils. Say ‘no straw, please.’
REDUCE your plastic footprint. Cut down on your consumption of goods that contain excessive plastic packaging and parts. If it will leave behind plastic trash, don’t buy it.
REUSE durable, non-toxic straws, utensils, to-go containers, bottles, bags, and other everyday items. Choose glass, paper, stainless steel, wood, ceramic and bamboo over plastic.
RECYCLE what you can’t refuse, reduce or reuse. Pay attention to the entire life cycle of items you bring into your life, from source to manufacturing to distribution to disposal.
Find out more at plasticpollutioncoalition.org
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Video Credit: PlasticPollution from YouTube.
Photo Credit: PlasticPollution.