Start-up competition Green Alley Award 2016 Applications open


European Circular Economy award calls for UK start-ups to connect with entrepreneurs in Berlin and Helsinki.

Are you an eco-entrepreneur or green start-up who wants to tackle the global waste challenge?

With a prize package of cash and services worth up to €30,000, eco-entrepreneurs are being invited to apply for the Green Alley Award 2016; an annual European competition which seeks to develop innovative products and services for recycling and waste management.

Said to be Europe’s only awards focused on the “circular economy”, the Green Alley Award is open to very early-stage start-ups and small businesses already starting to grow and is backed by Green Alley Investment GmbH, Bethnal Green Ventures, the European Recycling Platform Finland, and Germany’s crowdfunding-platform Seedmatch.

Green Alley aims to impact Europe’s waste problems, reduce its effect on the environment and create new economic opportunities.

All innovative business models related to resource preservation, resource recovery, circular economy and recycling can be submitted by 27th July.

The final of the Green Alley Award is going to take place in Berlin at the end of October. Apply now online at

This year’s Green Alley Award is showing particular interest in building a bridge between Berlin, London and Helsinki. All of these European start-up hubs serve as pioneers in the area of circular economy.

Jan Patrick Schulz, CEO of Green Alley Investment GmbH, says:

“We would like to encourage young entrepreneurs across Europe to rethink existing patterns of consumerism and waste habits. Last year we have already seen some of the diversity and potential that especially UK start-ups stand for.”

The British winner Adaptavate was proof for the UKs strong start-up ecosystem and its focus on innovation in renewables and resource efficiency. We hope to see even more entrants from the UK this year.”

Successful applicants will be invited to pitch their ideas in Berlin at the end of October 2016. All finalists will receive valuable advice on how to establish successful business models and how to enter the market through individual workshops with experts of the circular economy.

The chosen start-ups will present their ideas in a live-pitch to a broad audience of industry specialists.

The final winner of the Green Alley Award 2016 will be selected by a jury of experts from the start-up and circular economy sector and will receive a prize package of cash and services worth up to €30,000.

In addition, the winner will have the opportunity to raise funds through crowdfunding or investments and to participate in an accelerator-programme.

In 2015, the Green Alley Award received 100 applications from all over Europe, including ideas from Germany, Israel, Bulgaria, Ireland, and the UK, but also as far away as from South America and Canada.

The winner of the final pitch was the British start-up Adaptavate with its product “Breathaboard”, an alternative wall paneling, made out of 75% agricultural bio composite and therefore entirely decomposable.

“Resource efficiency is a pressing issue for the UK. We need to find new ways to power society, reduce carbon emissions, deal with waste and adapt to climate change, in a way that will help make communities more resilient,” says Jessica Stacey, partner at Bethnal Green Ventures.

“The Green Alley Award is a great opportunity for UK start-ups to connect with green ideas in Berlin and Helsinki, and to receive the support needed to help them grow and scale across Europe,” added Stacey.

For more details on the competition, please go to:


Photo Credit: Green Alley